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“People don’t read ads.People read what interests them.Sometimes it’s an ad.” Copywriting, Third Edition by Gyles Lingwood & Mark Shaw The next time you need to spread the word to your people, keep these things in mind while writing your “blurb”: 1) “The less personal, the less interesting.” (also a quote from Copywriting) Discuss benefits, […]

Copywriting

March 17, 2023

3-step process for writing “blurbs” for bulletins, social media, or email