I have a font-buying addiction. I’m no stranger to Creative Market’s font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it’s nice to have a fallback that’s completely free. If your brand does not have defined font styles and you’re hoping to become a little more consistent, this might be a great […]
April 25, 2025
The “Magic of 7″ Principle that says someone needs to be exposed to your message 7 times before they’ll actually notice you. Read that newsletter here. We’re working to make your “brand” more recognizable. So, let’s dig into my favorite part of branding… Copywriting. Not copyrighting, copywriting. Copy is all of the words you use on your website, socials, graphics, […]
April 21, 2023
“People don’t read ads.People read what interests them.Sometimes it’s an ad.” Copywriting, Third Edition by Gyles Lingwood & Mark Shaw The next time you need to spread the word to your people, keep these things in mind while writing your “blurb”: 1) “The less personal, the less interesting.” (also a quote from Copywriting) Discuss benefits, […]
March 17, 2023
Do you see any of these on your homepage? Keep reading 👇 ⛪️ CHURCH SITES Remove anything that’s too insider-specific. (Ex: volunteer sign-up forms, usher or Sunday school teacher schedule, copies of the newsletter, budget reports, links for online giving, the date for the next voter’s meeting, link to join a private Facebook group, you get the […]
