The Blog Archive

Google Analytics can be overwhelming. Let me show you exactly what’s important and where to find it. Don’t have Google Analytics installed on your site? Depending on where your site is hosted, it might be easier than you think. #1: Engagement Rate Your engagement rate is a quick “health check” for your site. 🩺 It […]

So you have a landing page for your VBS, Science Camp, or Marriage Seminar. Maybe you followed my landing page formula… found here. You launch it. You announce it to your people. Crickets. ​ We’ve all been there. There are many ways to address this problem (first asking the question: Is this event/program right for my audience?), but […]

I had been curious about Showit for some time and wanted to experiment before endorsing it. So – I used it to build my own website at the end of last year. After testing it out for some time, I’m ready to share it with you! ​ 5 reasons I love it for churches & […]

If you pay someone to maintain your website, here are some helpful talking points to use when you correspond: ​ 1) How is my website performing on mobile? Mobile traffic (aka on-a-phone traffic) makes up 60+% of all web traffic globally. It’s important that your site is functional (and readable) on a tiny screen. ​ 2) Tell […]

I haven’t gotten this nerdy in a while, so buckle up. No matter if you have a website that was coded from scratch – or created on a builder like SquareSpace, all sites are built with roughly the same building blocks. Your computer reads these blocks of code and display the shapes, colors, text, and […]