🤔 How many words do you have on your website’s homepage? Is it the right number? Find out: Click and drag to highlight all the text on your homepage. Copy it. Paste it all into this tool: WordCounter.net You want to shoot for 400-600 words. Read more about that number here (or just give it a google). This […]
October 18, 2024
I’ll be frank… if you’re the pastor, principal, or leader of your non-profit, this is a gigantic waste of your time. 🤷♀️ Additionally, you don’t know what you don’t know about web design and user experience (two fields you can get whole masters degrees in). It would be like me trying to write a sermon. That being said, I […]
August 30, 2024
Let’s dig into the pros and cons of breaking apart your two sites. PROS CONS I made this change for a church/school a while back. Since then, they’ve shared with me that they’ve seen far more school tour requests come through than they had in the past. Of course, this could be due to more […]
August 23, 2024
The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
Copywriting, Email Marketing, Logo Design, Paid Advertising, Print Materials, SEO, Social Media, Website Design
April 5, 2024
A 6-month routine to keep your website fresh and clean 🧼The more we can automate, the less we have to remember, and the more likely we’ll actually get ‘er done! There are 6 “upkeep” tasks we can do to keep our website looking great, working smoothly, and showing up in search. Month 1: Look at […]
