The Blog Archive

It took me far too long to learn this: Sometimes when we look at a web page, we can tell that something is off, but we can’t put our finger on exactly what. This could be a host of things, but most often it’s a problem with the sizes of your text. Either the wrong proportions, […]

It was an absolute pleasure to present at Wisconsin Lutheran Seminary this week. Here’s the description shared with attendees: The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors Within the next 4 to 40 months, you can confidently say you’ll be carving out Saturday mornings for church workdays, receiving emails titled, “Re: New […]

Ever since I launched my site in 2023, I’ve been looking forward to the day I could give it the love it deserved. It really has been a labor of love, and I’m so thrilled to share it with you today! Here’s what’s different (and the strategy behind each change): Speaking of 2025, what can you […]

Here it is: If you have social media links in your main menu at the top of your site, go ahead and move them to the footer at the bottom of your site. Why? One article I read about this topic called those social icons “candy colored exit signs.” Once you have someone on your site, don’t encourage them […]

Why is the organization of your main menu important? First and foremost, you want the user on the other side of the screen to have a positive experience on your site. This includes being able to find what they’re looking for easily. Additionally, it boosts your SEO to have a logical, clean, simple navigation. Scroll […]