After reading the subject line, you may have the misconception that I mean to create your own Facebook group for your church or school. No, I’m suggesting something much simpler than that. I’m referring to the Facebook groups that already exist as local community hubs. Ex: My two closest neighborhoods in Cincinnati have a Facebook group called “Oakley/Hyde Park […]
October 4, 2024
Setting the stage: I am starting from a recorded livestream of the entire worship service. The video file is shared with me via Google Drive. I’m working with a MacBook Air, an iPad Pro, and a Canva Pro subscription. This is not a Canva tutorial, but a description of my workflow. Use YouTube to help you […]
September 13, 2024
Ok, “emergency” might be a strong word… Let’s call it a “contingency plan.” Today, I’d like to encourage you to play a little defense. Think about this scenario… A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, […]
August 16, 2024
The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
Copywriting, Email Marketing, Logo Design, Paid Advertising, Print Materials, SEO, Social Media, Website Design
April 5, 2024
Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]
