Ok, “emergency” might be a strong word… Let’s call it a “contingency plan.” Today, I’d like to encourage you to play a little defense. Think about this scenario… A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, […]
August 16, 2024
We know it’s a good thing… but why? Here’s my take. Social media becomes integral to your organization by serving three primary functions. Metaphorically, it serves as a window display, a megaphone, and an open forum. Let’s unpack that… As a window display… Most often, social media exists to serve the window shoppers. Let’s use a personal anecdote. […]
June 14, 2024
What’s a “link in bio” anyway? Instagram allows you to have one hyperlinked url in your Instagram bio. Otherwise, instagram does not hyperlink anything in captions. So – it’s the only way to easily get your audience to another location on the internet. If you’ve been using the link in your biography, you might enjoy this “next […]
May 10, 2024
Whether you post once a day or once a quarter, there are other ways to take advantage of social media. What are they? 1) Encourage UGC What is UGC, exactly? It stands for User Generated Content. Example: I post an Instagram Story about how much I love a new restaurant down the road. The restaurant just […]
December 22, 2023
Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]
