The Blog Archive

To receive these articles weekly, subscribe to my free newsletter

The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors It was an absolute pleasure to present at Wisconsin Lutheran Seminary this week. Here’s the description shared with attendees: The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors Within the next 4 to 40 months, you can confidently say you’ll be carving […]

Social Media, Website Design

February 7, 2025

Full-length Mission & Ministry presentation

I’m working on materials for my presentation at Mission & Ministry next week…While I’m at it, I thought I’d share this resource with you. Have you ever sat down to formulate a plan for promoting an upcoming event and thought… “Where should I begin?” Then… you get overwhelmed by all of your options, procrastinate, and […]

Email Marketing, Paid Advertising, Social Media

January 31, 2025

Event Promotion Timeline & Checklist

Do you struggle when you sit down to design a social media post?The blank page can be intimidating. You might know what you want to say, but you don’t know how to make it look. Take some time to do a little work up-front and move forward knowing you’ll always have a design to sit […]

Social Media

December 20, 2024

How to create your own set of social media templates

The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]

Copywriting, Email Marketing, Logo Design, Paid Advertising, Print Materials, SEO, Social Media, Website Design

April 5, 2024

7-Step Buyer’s Journey: Let’s apply it to churches & schools…

Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]

Email Marketing, Social Media

November 10, 2023

10 reasons why I choose email marketing over social media