The Blog Archive

To receive these articles weekly, subscribe to my free newsletter

It can feel yucky to set quantitative goals when your primary goal is to simply love people…I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to […]

Email Marketing, Marketing, Paid Advertising, SEO, Social Media

August 1, 2025

10 SMART Goals for Church Marketing

Do you struggle when you sit down to design a social media post?The blank page can be intimidating. You might know what you want to say, but you don’t know how to make it look. Take some time to do a little work up-front and move forward knowing you’ll always have a design to sit […]

Social Media

December 20, 2024

How to create your own set of social media templates

Are you making the most of Facebook Events? If you’re putting on any sort of outreach event in the coming weeks, I’d encourage you to take a few minutes to set up a Facebook Event. Then, use the list below to spread the word! You might be surprised how much visibility you can gain for free (or […]

Social Media

November 8, 2024

10 places to share your Facebook event

This is valuable real estate! Everyone who visits your page sees this first. What kind of impression do you want to make? Here are 3 ideas in order of least to most effort: 1) A candid photo of your community I’ve said it once, I’ll say it again: You cannot go wrong with happy, smiling faces! Ideally, this is candid, […]

Social Media

November 1, 2024

What should your Facebook page header look like?

After reading the subject line, you may have the misconception that I mean to create your own Facebook group for your church or school. No, I’m suggesting something much simpler than that. I’m referring to the Facebook groups that already exist as local community hubs. Ex: My two closest neighborhoods in Cincinnati have a Facebook group called “Oakley/Hyde Park […]

Social Media

October 4, 2024

The power of a facebook group