Imagine a “Who We Serve” tab on your navigation. When a visitor rolls over it, a list of locations appears. This is a “hack” typically used by local restaurants. Even if a small business doesn’t physically have a location in the area, they’ll list all the areas they deliver or host pop-ups/food trucks. Churches […]
November 17, 2023
If you’re new around here, here’s some required reading: 4 Components of an Unstoppable Google My Business profile. As of October 2023, you can make that *5 Components. Here’s what they changed: You can now link your social media profiles directly to your Google My Business profile. Remember that Google likes to boost real, active businesses (and nonprofits) in […]
November 3, 2023
A 6-month routine to keep your website fresh and clean 🧼The more we can automate, the less we have to remember, and the more likely we’ll actually get ‘er done! There are 6 “upkeep” tasks we can do to keep our website looking great, working smoothly, and showing up in search. Month 1: Look at […]
August 25, 2023
Am I up for the challenge? Let’s see how this goes. My word count begins now! (Emojis don’t count 😜) SEO: Search Engine Optimization AKA becoming Google’s ✨favorite website ever✨ Someone just searched “church in madison wi.” Google springs into action and finds the best websites to display, based on the following: […]
August 4, 2023
If you’ve been reading my newsletter for a while, you might have picked up on my opinion that… …ranking high in Google search should be a top priority for churches and schools! People devote their entire careers to hacking Google search rankings, so there’s no one silver bullet. However… There is one thing you can do this afternoon that […]
