Sending out Easter postcards? Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scan Ideally, try to get the recipient to interact with the mailer. Choose an action that’s likely to pique your particular community’s interest. Here are a few ideas: 2) […]
March 14, 2025
Are trifold brochures still relevant? What are their weaknesses? What are their strengths? And how could we reimagine this classic marketing tool? Strengths: Weaknesses: With all that in mind, here are 3 ideas to get your gears turning: 1) Incentivize a visit to a QR code: “Scan this QR code for $5 off your soccer […]
June 28, 2024
Thinking about ditching the cardstock-cutting and pencil-sharpening? A digital communication card might be up your alley! Try the one I built before you move on Responses are public in the Google Sheet below. So what’s going on here, exactly? 1) I used Typeform. Arguably 10x better than Google Forms. It’s so easy, so beautiful, so versatile, embeds […]
