The Blog Archive

It can feel yucky to set quantitative goals when your primary goal is to simply love people…I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to […]

Here’s my weekly ad check-up checklist:If you run Google ads – either with “real” money or with the nonprofit grant – it’s wise to schedule routine check-ups to keep them running well. It doesn’t take more than 10 minutes each week. Once your campaign is up and running (I like this tutorial video), use this […]

If you don’t know, I work full-time for WELS World Missions with Multi-Language Productions. If you’ve heard of Academia Cristo or TELL, those are my people! Here are a few lessons I’ve learned over my few years of online marketing for these programs: 1) The best ads use the customer’s own words. Some of the […]

If I’m honest, I made this for myself… Whenever I design a Facebook ad, I find myself spending far, far too long looking up the dimensions and resolution that Facebook wants. Or – I end up using a Canva preset and somehow it’s wrong… then Facebook automatically crops it and I lose important words or end up […]

If you’re a bit of a numbers nerd like me, you might really like this. Remember: Google Ads are just bidding wars ⚔️ between different advertisers for the top spot. You’ll see a low and high end for each keyword – what you end up paying depends on the competition for the term, among other […]