Here’s my weekly ad check-up checklist:If you run Google ads – either with “real” money or with the nonprofit grant – it’s wise to schedule routine check-ups to keep them running well. It doesn’t take more than 10 minutes each week. Once your campaign is up and running (I like this tutorial video), use this […]
July 12, 2024
If you don’t know, I work full-time for WELS World Missions with Multi-Language Productions. If you’ve heard of Academia Cristo or TELL, those are my people! Here are a few lessons I’ve learned over my few years of online marketing for these programs: 1) The best ads use the customer’s own words. Some of the […]
May 17, 2024
If I’m honest, I made this for myself… Whenever I design a Facebook ad, I find myself spending far, far too long looking up the dimensions and resolution that Facebook wants. Or – I end up using a Canva preset and somehow it’s wrong… then Facebook automatically crops it and I lose important words or end up […]
