KPI – Key Performance Indicator Our little secret 🤐 – You’ll sound like you realllyyy know what you’re talking about if you use the term “KPI” in a staff meeting. Take it from me. KPIs are really important in marketing. These are the numbers that marketers watch closely to know if their work is paying […]
July 14, 2023
Recently, I signed up to receive communications from a new workout studio opening up near my house. Their marketing was top-notch. 🔥 Can I share? When I met the owner, she gave me a free water bottle She sent me 14 texts (I never responded 🫣) She called me 4 times (I never picked up) […]
June 9, 2023
Disclaimer: I’ve never tried this. BUT – I think it could work. Let me know what YOU think, or go for it and share your results! A Lead Magnet is an incentive, usually a PDF document, that you exchange for a piece of contact information. Example: I was looking for a printable calendar for my office and I […]
May 26, 2023
Use these questions to drill down on your messaging and discover your unique audience. Communication, event planning, social-media-caption writing… it all gets easier when you’re comfortable talking about your organization’s unique “wheelhouse.” There’s no right or wrong answers. Get your staff talking about the following questions and productive conversations will happen. I promise. Printable Journaling Sheet If […]
May 19, 2023
Have you heard of ChatGPT? Chat GPT is a powerful tool that uses artificial intelligence to generate human-like responses to text-based prompts. It’s designed to mimic human language and provide accurate and relevant information in real-time. Try it here (it’s free) Here are 3 examples demonstrating how you may be able to use it yourself: […]
