The Blog Archive

So often we get in a groove with our communication and marketing efforts. Use these questions to rethink how you’re communicating over digital channels. Send to the right person Send the right message Send through the right channel Send at the right time As you can imagine, thinking through all these bullet points for every piece of communication takes […]

The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]

Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: ​ 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]

Part 2 of our series focuses on 20-somethings. Last week, I wrote about 4 ways to get retirees involved in marketing for your church or school. See that newsletter here. What about 20-somethings? Here are a few ideas: ​ 1) Lucky you – there’s a college student majoring in Marketing or Graphic Design in your congregation. Offer them […]

Don’t worry, I’m not picking on retirees – this is a series! Over the next few weeks, we’re going to look at specific ways to get different groups of people involved in marketing for your church or school. I’ll be using generalizations – I know not every person in this demographic fits in the same […]