The Blog Archive

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The “Buyer’s” Journey: How can we apply it to organizations that don’t have true ๐Ÿ’ตbuyers๐Ÿ’ต? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]

Marketing

April 5, 2024

7-Step Buyer’s Journey: Let’s apply it to churches & schools…

Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: โ€‹ ๐ŸŒ Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]

Marketing

January 19, 2024

The bare minimum marketing strategy

Part 2 of our series focuses on 20-somethings. Last week, I wrote about 4 ways to get retirees involved in marketing for your church or school. See that newsletter here. What about 20-somethings? Here are a few ideas: โ€‹ 1) Lucky you – there’s a college student majoring in Marketing or Graphic Design in your congregation. Offer them […]

Marketing

December 8, 2023

4 ways to get 20-somethings involved in digital outreach

Don’t worry, I’m not picking on retirees – this is a series! Over the next few weeks, we’re going to look at specific ways to get different groups of people involved in marketing for your church or school. I’ll be using generalizations – I know not every person in this demographic fits in the same […]

Marketing

December 1, 2023

4 ways to get retirees involved in marketing

One of my favorite quotes is, “People don’t notice announcements, they notice consistency.” You can only have consistent communication when you give yourself enough of a runway. Rather than me trying to dream up a list of events and try to tell you how far in advance to start promoting them, I made a little […]

Marketing

August 18, 2023

How far in advance should you start marketing an event?