📼 WATCH THIS INSTEAD OF READING This has gone through many, many iterations, so I’m extremely excited to share with you that… …In the spring, I’m running a free training program teaching you how to manage a church’s digital landscape in about 5 hours/week. I’ll teach you: Pre-reqs (please be honest with yourself): Why free? I could […]
December 6, 2024
Churches and schools do a lot of link sharing. Think about it: sign-up forms, landing pages, devotional resources, Facebook events… Using phrases like “Click here” or “Learn more” on your website or social media pages isn’t always the most compelling way to communicate. In fact, those phrases can do more harm than good. Here are […]
October 25, 2024
What’s the deal with QR codes? Think of a QR code as a magic teleportation tool that zaps you instantly to any place on the web. 🚀 This tool is only usable if the device you’re using has a camera. What problem do QR codes solve? QR codes keep someone from having to manually type a link. […]
July 5, 2024
Let’s do a little compare/contrast exercise today, shall we? How does one advertise a church, Christian school, or nonprofit? Well, if you’ve been reading my newsletter for any amount of time, you know I will say that the answer will look different in every community. That’s a nice platitude, but what does it actually mean? Let’s […]
June 7, 2024
Here are 3 lessons (and applications) from one of my favorite marketing books: Growth Hacker Marketing by Ryan Holiday. It’s a quick read that I highly recommend – but if you want the highlights, keep reading: LESSON ONE “Products can and should be changed until they are primed to generate explosive reactions from the first people who […]
