It can feel yucky to set quantitative goals when your primary goal is to simply love people…I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to […]
August 1, 2025
You all have really loved my Pinterest boards for business cards & brochures… It’s time to look at a whole bunch of merch inspo. 😍 You’ll see a lot of wedding favors and wedding party gifts; these are just there to show you just how many products can be customized these days and get your […]
March 28, 2025
It was an absolute pleasure to present at Wisconsin Lutheran Seminary this week. Here’s the description shared with attendees: The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors Within the next 4 to 40 months, you can confidently say you’ll be carving out Saturday mornings for church workdays, receiving emails titled, “Re: New […]
February 7, 2025
I’m working on materials for my presentation at Mission & Ministry next week…While I’m at it, I thought I’d share this resource with you. Have you ever sat down to formulate a plan for promoting an upcoming event and thought… “Where should I begin?” Then… you get overwhelmed by all of your options, procrastinate, and […]
January 31, 2025
Don’t go digital for digital’s sake. Go digital for the humans on the other side of the screen. Here are 10 ways that the internet intersects with traditional Word of Mouth interactions. 1) Write stuff that makes sense to share publicly. If someone reposts your graphic on their Instagram story, they, in essence, just sent that sentiment […]
