There are a million things I love about my job, but logo design is near the top of the list.Watch me carry out my logo design process with Beautiful Savior (Oakley), one of the WELS 100 in 10 missions. I have permission from the pastor to share. 😉 Step 1: Understand the ClientDuring my Discovery […]
October 11, 2024
The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
Copywriting, Email Marketing, Logo Design, Paid Advertising, Print Materials, SEO, Social Media, Website Design
April 5, 2024
If you’ve been on the fence for a while, these questions might help you decide whether or not to pursue a new logo project. Ask yourself… 1) How is your organization unique? Point out 3 ways that unique-ness is reflected in your logo. If your designer didn’t have multiple conversations with you about what makes […]
