A while back I posted in the WELS Intersections Facebook group offering to critique/improve a logo. I had a lot of interest, so THANK YOU if you submitted yours. If this newsletter gets a positive response, I hope to do more in the coming months. Our subject today is the logo for St. Mark Ministries in De […]
February 14, 2025
There are a million things I love about my job, but logo design is near the top of the list.Watch me carry out my logo design process with Beautiful Savior (Oakley), one of the WELS 100 in 10 missions. I have permission from the pastor to share. 😉 Step 1: Understand the ClientDuring my Discovery […]
October 11, 2024
…with great power comes great responsibility. Find them here If you’ve right-clicked on a graphic and “saved as” before, you’re trying too hard. WELS provides their logo files for “Member congregations and schools—and pastors, staff ministers, faculty, teachers, staff members, laypeople, or design professionals acting on their behalf.” That’s a lot of people… and that’s […]
October 6, 2023
If you’ve been on the fence for a while, these questions might help you decide whether or not to pursue a new logo project. Ask yourself… 1) How is your organization unique? Point out 3 ways that unique-ness is reflected in your logo. If your designer didn’t have multiple conversations with you about what makes […]
