You’ve been reading about how to keep up a cohesive brand. Clearly, you care about this. But maybe others in your organization aren’t as aware of the importance of staying on-brand. What can you do to get your whole team on board? 1) Take responsibility. If your instructions to your staff/volunteers were essentially, “Be creative and […]
April 28, 2023
There’s this thing in marketing called, “The Magic of 7.” This age-old principle says it takes 7 “touches” with an audience member for you to garner any attention at all. What does this look like? Seems like a lot, right? Nope, this is just the beginning. It takes all 7 exposures to get someone to say, “Oh, that thing. […]
April 14, 2023
Adding a custom watermark to your YouTube videos is way easier than you think. (Skip to step 5 if you already have a logo file with a transparent background) Step 1: Go to Canva and open a new project that’s 1080×1080 pixels. *You will need a Canva Pro account to access the background remover feature. Remember, you can get […]
February 17, 2023
Odds are, you have a collection of helpers working on your social media, website, service slides, YouTube thumbnails, service folder covers… the list goes on… …and maybe each one of your helpers has a different idea about how those things should look… as a result, things can get a bit chaotic. What’s a Style Guide and how can […]
