I have a font-buying addiction. I’m no stranger to Creative Market’s font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it’s nice to have a fallback that’s completely free. If your brand does not have defined font styles and you’re hoping to become a little more consistent, this might be a great […]
April 25, 2025
Sending out Easter postcards? Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scan Ideally, try to get the recipient to interact with the mailer. Choose an action that’s likely to pique your particular community’s interest. Here are a few ideas: 2) […]
March 14, 2025
I love Canva and I feel no shame about that fact. The professional graphic design community loves to make fun of Canva users. I, on the other hand, think Canva is a great tool: an accessible alternative to expensive softwares. If everyone could be a pro at Adobe Illustrator, that would be great! But that’s just […]
November 15, 2024
I came across an article that excellently describes the relationship between designing a brand and gaining your audience’s trust. If you have time, it’s worth a read. Read it here If not, save it for later and browse 5 takeaways in my own words: 1) A good brand designer will give you more than a […]
July 19, 2024
Let’s use your logo to make a functional color palette. Pastor John Qualmann in Crossville, TN gave me permission to use his logo as an example. Thank you! If Pastor Qualmann only used the colors in his logo to create graphics, those graphics wouldn’t pass the contrast test. Why does contrast matter? Besides making things hard on the […]
