The “Magic of 7″ Principle that says someone needs to be exposed to your message 7 times before they’ll actually notice you. Read that newsletter here. We’re working to make your “brand” more recognizable. So, let’s dig into my favorite part of branding… Copywriting. Not copyrighting, copywriting. Copy is all of the words you use on your website, socials, graphics, […]
April 21, 2023
“People don’t read ads.People read what interests them.Sometimes it’s an ad.” Copywriting, Third Edition by Gyles Lingwood & Mark Shaw The next time you need to spread the word to your people, keep these things in mind while writing your “blurb”: 1) “The less personal, the less interesting.” (also a quote from Copywriting) Discuss benefits, […]
