The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
Copywriting, Email Marketing, Logo Design, Paid Advertising, Print Materials, SEO, Social Media, Website Design
April 5, 2024
“People don’t read ads.People read what interests them.Sometimes it’s an ad.” Copywriting, Third Edition by Gyles Lingwood & Mark Shaw The next time you need to spread the word to your people, keep these things in mind while writing your “blurb”: 1) “The less personal, the less interesting.” (also a quote from Copywriting) Discuss benefits, […]
