Are trifold brochures still relevant? What are their weaknesses? What are their strengths? And how could we reimagine this classic marketing tool? Strengths: Weaknesses: With all that in mind, here are 3 ideas to get your gears turning: 1) Incentivize a visit to a QR code: “Scan this QR code for $5 off your soccer […]
June 28, 2024
If you’re thinking of hiring someone to take photos (for print materials, your website, your social media, etc), it is wise to give the photographer what’s called a shot list: a checklist of photos you’d like to receive. The document includes a shot list for both church and school use cases. This link will force you to […]
June 21, 2024
We know it’s a good thing… but why? Here’s my take. Social media becomes integral to your organization by serving three primary functions. Metaphorically, it serves as a window display, a megaphone, and an open forum. Let’s unpack that… As a window display… Most often, social media exists to serve the window shoppers. Let’s use a personal anecdote. […]
June 14, 2024
Let’s do a little compare/contrast exercise today, shall we? How does one advertise a church, Christian school, or nonprofit? Well, if you’ve been reading my newsletter for any amount of time, you know I will say that the answer will look different in every community. That’s a nice platitude, but what does it actually mean? Let’s […]
June 7, 2024
Google’s search algorithm was leaked! It sounds like clickbait, but it’s not… this actually happened. There are a few thousand tidbits (14,014 to be exact) this leak revealed, but I’ll focus on the top 3 actionable insights that SEO experts are taking away from this: 1) Google spokespeople have been lying to us! Part 1… For a […]
