The Blog Archive

I could get on my high horse and talk about how important it is to treat your digital presence much like you treat your physical location. Mow the lawn… Pick up the trash… Plant new flowers… Change your sign every week… I could go on… ​ But, I’ll hold myself back… today. 😉 If you have an […]

Here are 3 lessons (and applications) from one of my favorite marketing books: Growth Hacker Marketing by Ryan Holiday. It’s a quick read that I highly recommend – but if you want the highlights, keep reading: LESSON ONE “Products can and should be changed until they are primed to generate explosive reactions from the first people who […]

If I’m honest, I made this for myself… Whenever I design a Facebook ad, I find myself spending far, far too long looking up the dimensions and resolution that Facebook wants. Or – I end up using a Canva preset and somehow it’s wrong… then Facebook automatically crops it and I lose important words or end up […]

So often we get in a groove with our communication and marketing efforts. Use these questions to rethink how you’re communicating over digital channels. Send to the right person Send the right message Send through the right channel Send at the right time As you can imagine, thinking through all these bullet points for every piece of communication takes […]

The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]