I’ve written quite a bit about Google My Business… …because it’s massively important for your search engine optimization! Here are a few of my most read newsletters about GMB: 4 Components of an Unstoppable Google Profile Google’s New Update Gives You an Easy Win Maybe you’re on board for making these changes, but there’s just […]
July 26, 2024
I came across an article that excellently describes the relationship between designing a brand and gaining your audience’s trust. If you have time, it’s worth a read. Read it here If not, save it for later and browse 5 takeaways in my own words: 1) A good brand designer will give you more than a […]
July 19, 2024
Here’s my weekly ad check-up checklist:If you run Google ads – either with “real” money or with the nonprofit grant – it’s wise to schedule routine check-ups to keep them running well. It doesn’t take more than 10 minutes each week. Once your campaign is up and running (I like this tutorial video), use this […]
July 12, 2024
What’s the deal with QR codes? Think of a QR code as a magic teleportation tool that zaps you instantly to any place on the web. 🚀 This tool is only usable if the device you’re using has a camera. What problem do QR codes solve? QR codes keep someone from having to manually type a link. […]
July 5, 2024
Are trifold brochures still relevant? What are their weaknesses? What are their strengths? And how could we reimagine this classic marketing tool? Strengths: Weaknesses: With all that in mind, here are 3 ideas to get your gears turning: 1) Incentivize a visit to a QR code: “Scan this QR code for $5 off your soccer […]
