Let’s dig into the pros and cons of breaking apart your two sites. PROS CONS I made this change for a church/school a while back. Since then, they’ve shared with me that they’ve seen far more school tour requests come through than they had in the past. Of course, this could be due to more […]
August 23, 2024
Ok, “emergency” might be a strong word… Let’s call it a “contingency plan.” Today, I’d like to encourage you to play a little defense. Think about this scenario… A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, […]
August 16, 2024
Do you want to know one mistake I see churches and schools make that keeps their emails from getting opened – and read? ⚠️ Never put more than 3 punctuation marks in an email subject line. Especially, if those punctuation marks are exclamation points. Some people will argue that it increases a reader’s enthusiasm and […]
August 9, 2024
I’ve written quite a bit about Google My Business… …because it’s massively important for your search engine optimization! Here are a few of my most read newsletters about GMB: 4 Components of an Unstoppable Google Profile Google’s New Update Gives You an Easy Win Maybe you’re on board for making these changes, but there’s just […]
July 26, 2024
I came across an article that excellently describes the relationship between designing a brand and gaining your audience’s trust. If you have time, it’s worth a read. Read it here If not, save it for later and browse 5 takeaways in my own words: 1) A good brand designer will give you more than a […]
