If you’ve been on the fence for a while, these questions might help you decide whether or not to pursue a new logo project. Ask yourself… 1) How is your organization unique? Point out 3 ways that unique-ness is reflected in your logo. If your designer didn’t have multiple conversations with you about what makes […]
March 31, 2023
“People don’t read ads.People read what interests them.Sometimes it’s an ad.” Copywriting, Third Edition by Gyles Lingwood & Mark Shaw The next time you need to spread the word to your people, keep these things in mind while writing your “blurb”: 1) “The less personal, the less interesting.” (also a quote from Copywriting) Discuss benefits, […]
March 17, 2023
When’s the last time you checked on your church’s Google profile?It may be the single most important thing you can do to get discovered by visitors… A Google profile is the little card that pops up when you search for a business or institution with a physical address – also called your Google My Business […]
