If you’ve been on the fence for a while, these questions might help you decide whether or not to pursue a new logo project. Ask yourself… 1) How is your organization unique? Point out 3 ways that unique-ness is reflected in your logo. If your designer didn’t have multiple conversations with you about what makes […]
March 31, 2023
What’s an open rate and why do we want to improve it? An open rate is the percentage of people who received your email that actually open it. 20-30% is usually considered to be above average. 😲 Because you ROCK, my open rate is usually around 70%. (PS – Thanks for reading ❤️) If you have an […]
March 24, 2023
“People don’t read ads.People read what interests them.Sometimes it’s an ad.” Copywriting, Third Edition by Gyles Lingwood & Mark Shaw The next time you need to spread the word to your people, keep these things in mind while writing your “blurb”: 1) “The less personal, the less interesting.” (also a quote from Copywriting) Discuss benefits, […]
March 17, 2023
Have you heard of ChatGPT? Chat GPT is a powerful tool that uses artificial intelligence to generate human-like responses to text-based prompts. It’s designed to mimic human language and provide accurate and relevant information in real-time. Try it here (it’s free) Here are 3 examples demonstrating how you may be able to use it yourself: […]
