If you’ve been reading my newsletter for a while, you might have picked up on my opinion that… …ranking high in Google search should be a top priority for churches and schools! People devote their entire careers to hacking Google search rankings, so there’s no one silver bullet. However… There is one thing you can do this afternoon that […]
May 12, 2023
You’ve been reading about how to keep up a cohesive brand. Clearly, you care about this. But maybe others in your organization aren’t as aware of the importance of staying on-brand. What can you do to get your whole team on board? 1) Take responsibility. If your instructions to your staff/volunteers were essentially, “Be creative and […]
April 28, 2023
The “Magic of 7″ Principle that says someone needs to be exposed to your message 7 times before they’ll actually notice you. Read that newsletter here. We’re working to make your “brand” more recognizable. So, let’s dig into my favorite part of branding… Copywriting. Not copyrighting, copywriting. Copy is all of the words you use on your website, socials, graphics, […]
April 21, 2023
There’s this thing in marketing called, “The Magic of 7.” This age-old principle says it takes 7 “touches” with an audience member for you to garner any attention at all. What does this look like? Seems like a lot, right? Nope, this is just the beginning. It takes all 7 exposures to get someone to say, “Oh, that thing. […]
April 14, 2023
Here’s how you can turn your sermon recording into content for all your platforms each week… +Canva templates to make your life easier! Social Media Pick a “highlight” clip – between 30 and 90 seconds – to distribute on social media. If you’re the pastor, you probably already have ideas about what section to use. […]
