The Blog Archive

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Are you guilty? Read about a few Facebook faux pas and evaluate your current practices. Is there anything you could improve? Pick one or two to focus on this month. 1) Including links outside of Facebook (especially YouTube) Facebook is greedy for your attention. It will not show you posts that might take you off the platform […]

Social Media

June 23, 2023

The 7 deadly Facebook sins

Curious? Let’s dive in! ​Zapier is a tool that “connects your work apps so you get more focus and less frustration.” Sign me up! Imagine this: all the apps and websites you use everyday (think Google Docs, MailChimp, Gmail, etc…) can talk directly with each other. Example: 👎 Before Zapier: You have a Google Form up on your […]

Uncategorized

June 16, 2023

Zapier is the best tool you’ve never heard of

Recently, I signed up to receive communications from a new workout studio opening up near my house. Their marketing was top-notch. 🔥 Can I share? When I met the owner, she gave me a free water bottle She sent me 14 texts (I never responded 🫣) She called me 4 times (I never picked up) […]

Marketing

June 9, 2023

Frequent and persistent communication – annoying or effective?

Disclaimer: I’ve never tried this. BUT – I think it could work. Let me know what YOU think, or go for it and share your results! A Lead Magnet is an incentive, usually a PDF document, that you exchange for a piece of contact information. Example: I was looking for a printable calendar for my office and I […]

Marketing

May 26, 2023

What’s a Lead Magnet? …and how could you use one?

Use these questions to drill down on your messaging and discover your unique audience. Communication, event planning, social-media-caption writing… it all gets easier when you’re comfortable talking about your organization’s unique “wheelhouse.” There’s no right or wrong answers. Get your staff talking about the following questions and productive conversations will happen. I promise. Printable Journaling Sheet If […]

Marketing

May 19, 2023

Find your people with these clarifying questions