Imagine a “Who We Serve” tab on your navigation. When a visitor rolls over it, a list of locations appears. This is a “hack” typically used by local restaurants. Even if a small business doesn’t physically have a location in the area, they’ll list all the areas they deliver or host pop-ups/food trucks. Churches […]
November 17, 2023
Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]
November 10, 2023
If you’re new around here, here’s some required reading: 4 Components of an Unstoppable Google My Business profile. As of October 2023, you can make that *5 Components. Here’s what they changed: You can now link your social media profiles directly to your Google My Business profile. Remember that Google likes to boost real, active businesses (and nonprofits) in […]
November 3, 2023
I know, the social media machine is always begging us for more, more, more. It’s tempting to throw something up on Facebook/Insta just to check the box. Let’s talk about some meaningful content pillars. How many of your posts fall into these buckets? 😃 Real people doing real things will always elicit a response. Consider asking […]
October 20, 2023
If you’re a bit of a numbers nerd like me, you might really like this. Remember: Google Ads are just bidding wars ⚔️ between different advertisers for the top spot. You’ll see a low and high end for each keyword – what you end up paying depends on the competition for the term, among other […]
