“Paper is to write things down that we need to remember. Our brains are used to think.” -Albert Einstein Most of you just wrapped on a big week. If you’re reading in the future, today is December 29th – you do the math. 🎄 I’m sure you spent lots of time and mental energy on your […]
December 29, 2023
Whether you post once a day or once a quarter, there are other ways to take advantage of social media. What are they? 1) Encourage UGC What is UGC, exactly? It stands for User Generated Content. Example: I post an Instagram Story about how much I love a new restaurant down the road. The restaurant just […]
December 22, 2023
Let’s use your logo to make a functional color palette. Pastor John Qualmann in Crossville, TN gave me permission to use his logo as an example. Thank you! If Pastor Qualmann only used the colors in his logo to create graphics, those graphics wouldn’t pass the contrast test. Why does contrast matter? Besides making things hard on the […]
December 15, 2023
Part 2 of our series focuses on 20-somethings. Last week, I wrote about 4 ways to get retirees involved in marketing for your church or school. See that newsletter here. What about 20-somethings? Here are a few ideas: 1) Lucky you – there’s a college student majoring in Marketing or Graphic Design in your congregation. Offer them […]
December 8, 2023
Don’t worry, I’m not picking on retirees – this is a series! Over the next few weeks, we’re going to look at specific ways to get different groups of people involved in marketing for your church or school. I’ll be using generalizations – I know not every person in this demographic fits in the same […]
