The Blog Archive

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(it is, of course, not actually trademarked) Subject Line: Avoid “Week of 1/8” syndrome… Make your subject line something unique and unexpected – this is your one chance to convince someone to open the message and see what’s inside. Devotional thought: Write a 3-5 sentence reflection on the sermon, a section of scripture, or something you’ve been […]

Email Marketing

January 12, 2024

The perfect weekly email template™️

I haven’t gotten this nerdy in a while, so buckle up. No matter if you have a website that was coded from scratch – or created on a builder like SquareSpace, all sites are built with roughly the same building blocks. Your computer reads these blocks of code and display the shapes, colors, text, and […]

Website Design

January 5, 2024

What’s an H1 tag and why should I care?

“Paper is to write things down that we need to remember. Our brains are used to think.” -Albert Einstein Most of you just wrapped on a big week. If you’re reading in the future, today is December 29th – you do the math. 🎄 I’m sure you spent lots of time and mental energy on your […]

Uncategorized

December 29, 2023

Save yourself 20 hours next Christmas…

Whether you post once a day or once a quarter, there are other ways to take advantage of social media. What are they? 1) Encourage UGC What is UGC, exactly? It stands for User Generated Content. Example: I post an Instagram Story about how much I love a new restaurant down the road. The restaurant just […]

Social Media

December 22, 2023

3 ways to use social media without posting

Let’s use your logo to make a functional color palette. Pastor John Qualmann in Crossville, TN gave me permission to use his logo as an example. Thank you! If Pastor Qualmann only used the colors in his logo to create graphics, those graphics wouldn’t pass the contrast test. Why does contrast matter? Besides making things hard on the […]

Graphic Design, Website Design

December 15, 2023

Does your color palette pass this test?