The Blog Archive

Showing up on Google might be easier than you think. Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! ​ 1) Choose a low-competition, long tail keyword. Woah… jargon alert. I’ll break it down: Low-competition: Do some googling to find a search term that doesn’t […]

So you have a landing page for your VBS, Science Camp, or Marriage Seminar. Maybe you followed my landing page formula… found here. You launch it. You announce it to your people. Crickets. ​ We’ve all been there. There are many ways to address this problem (first asking the question: Is this event/program right for my audience?), but […]

I had been curious about Showit for some time and wanted to experiment before endorsing it. So – I used it to build my own website at the end of last year. After testing it out for some time, I’m ready to share it with you! ​ 5 reasons I love it for churches & […]

If you pay someone to maintain your website, here are some helpful talking points to use when you correspond: ​ 1) How is my website performing on mobile? Mobile traffic (aka on-a-phone traffic) makes up 60+% of all web traffic globally. It’s important that your site is functional (and readable) on a tiny screen. ​ 2) Tell […]

If you’re new to the newsletter: What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone’s email address. I wrote more about it in this newsletter.​ ​ Last week I wrote 30 lead magnet ideas for churches. Find that here.​ ​ Arguably, schools have even more reason to implement lead magnets […]