The Blog Archive

So often we get in a groove with our communication and marketing efforts. Use these questions to rethink how you’re communicating over digital channels. Send to the right person Send the right message Send through the right channel Send at the right time As you can imagine, thinking through all these bullet points for every piece of communication takes […]

The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]

As with most things, there’s a way to cut corners and a way to go wild. Let’s work to find your “goldilocks” solution. Remember that this is all my opinion – what’s right for you depends on your setting. 😫 TOO LITTLE – This might leave you wanting for more: Often, I hear of organizations like yours choosing to […]

Our attention spans are getting shorter by the day. That’s why website speed is an important consideration for digital marketers like me (and like you!). Google performed a study about the impact of slow load times on mobile, and the results are super interesting. Read more about the study here.​ This tells me that churches & […]

Google Analytics can be overwhelming. Let me show you exactly what’s important and where to find it. Don’t have Google Analytics installed on your site? Depending on where your site is hosted, it might be easier than you think. #1: Engagement Rate Your engagement rate is a quick “health check” for your site. 🩺 It […]