If you pay someone to maintain your website, here are some helpful talking points to use when you correspond: 1) How is my website performing on mobile? Mobile traffic (aka on-a-phone traffic) makes up 60+% of all web traffic globally. It’s important that your site is functional (and readable) on a tiny screen. 2) Tell […]
February 9, 2024
If you’re new to the newsletter: What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone’s email address. I wrote more about it in this newsletter. Last week I wrote 30 lead magnet ideas for churches. Find that here. Arguably, schools have even more reason to implement lead magnets […]
February 2, 2024
A while back, I wrote a newsletter about lead magnets. Read it here. 30,000 foot view if you don’t want to read the old newsletter: A lead magnet is some digital resource that you offer in exchange for contact information. Ex: You receive a 20% off coupon code when you sign up for Old Navy emails. […]
January 26, 2024
Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]
