We’ll start with some vocabulary you need to know: “Above the fold”: The section of your site your viewers can see right away without scrolling. In the past, best practices told web designers to have every important piece of information above the fold. That’s how we achieved the stunning creation (sarcasm) that is Apple’s original homepage: In 2024, […]
May 24, 2024
If you don’t know, I work full-time for WELS World Missions with Multi-Language Productions. If you’ve heard of Academia Cristo or TELL, those are my people! Here are a few lessons I’ve learned over my few years of online marketing for these programs: 1) The best ads use the customer’s own words. Some of the […]
May 17, 2024
What’s a “link in bio” anyway? Instagram allows you to have one hyperlinked url in your Instagram bio. Otherwise, instagram does not hyperlink anything in captions. So – it’s the only way to easily get your audience to another location on the internet. If you’ve been using the link in your biography, you might enjoy this “next […]
May 10, 2024
I could get on my high horse and talk about how important it is to treat your digital presence much like you treat your physical location. Mow the lawn… Pick up the trash… Plant new flowers… Change your sign every week… I could go on… But, I’ll hold myself back… today. 😉 If you have an […]
May 3, 2024
Here are 3 lessons (and applications) from one of my favorite marketing books: Growth Hacker Marketing by Ryan Holiday. It’s a quick read that I highly recommend – but if you want the highlights, keep reading: LESSON ONE “Products can and should be changed until they are primed to generate explosive reactions from the first people who […]
